Partnerships & Marketing for Audience Reach

Marketing extended reality (XR) shows can mean communicating cutting-edge technology alongside story to audiences with widely varying levels of understanding. Members of Dream’s press and marketing team discuss their key learnings from this and other projects and explore ways to broaden reach and set audience expectations. Plus, Stuart Buchanan explains why and how he took Dream to the Sydney Opera House audience. 


Jane Ellis
Head of Media and Communications, RSC
Stuart Buchanan
Head of Digital Programming, Sydney Opera House
Kate Evans
Press and Media Relations Manager
Maisie Lawrence
Founder and Director at Bread and Butter PR
Oscar Lister
Press and PR, Manchester International Festival
Jane Morgan
Marketing Associate, JMA